Our Story

Hello! Thank you for taking the time to learn more about LORDS Fragrance House and its origin story. I'm Sasha Lord, which is where the "LORDS" in our name comes from. With over a decade of experience in the cosmetic and fragrance industry, along with my work at The Aroma Company, I have gathered a wealth of knowledge.

Throughout my career, I've had the opportunity to assist numerous businesses in creating their fragrances and developing products. Additionally, I've collaborated with major brands to devise innovative strategies for marketing their fragrances. Despite often doubting myself, as many of us do (hello, imposter syndrome!), I've always felt the need to put my ideas down on paper and pursue my own ventures. Unfortunately, I never found the time or confidence to do so.

I, like many others, have a profound love for travel. The freedom and joy of exploring and creating memories in incredible places is unparalleled. However, when the COVID-19 pandemic hit, travel came to a halt. The Aroma Company, being heavily involved in hospitality, events, and retail, also faced significant challenges. Suddenly, with abundant free time on my hands and amidst personal difficulties, I sought a positive project to immerse myself in. As I sat down and began to write, the ideas poured out of me, filling the pages and inspiring the flow of fragrant oils.